Get fresh delicacies delivered right at your doorstep in Hong Kong was a challenge for this startup. TERROIRS sets itself apart from its competitors by selling imported food carefully curated from fine french artisans and renowned quality brands. In that matter, the identity was built around the products themselves more than packaging decoration that we wanted the less impactful for the environment as possible. Brown box, black ink and manuscript are at the center of the graphic identity.
Owner Guillaume Pelca